Deichmann Revives Nike's Initiator Sneaker With "EXPECT THE UNEXPECTED" Campaign

German retailer Deichmann unveils its latest "EXPECT THE UNEXPECTED" campaign reintroducing Nike's Y2K-classic Initiator sneaker.The runner-style sneaker itself adopts a classic early '00s aesthetic. Boasting a chunky silhouette with a breathable mesh upper, and metallic overlays sitting on a comfortable outsole, the Initiator arrives in an array of tonal and bright colorways.Fronted by Berlin-based trendsetters SAMPAGNE and MHOOLAN, the retailer also taps the former to create the official sound...